Shu Xiu-Sichuan embroidery comes from areas around Chengdu， Sichuan Province. It is oldest known embroidery style in Chinese embroidery history. Its raw materials are satin and colored silk， its craftsmanship painstaking and refined. The emphasis is on even stitching， delicate coloration and local flavor. Sichuan embroidery is used to decorate quilt covers， pillowcases， garments， shoes and painted screens.
蜀绣也称“川绣”，它是以四川成都为中心的刺绣产品的总称。蜀绣的生产具有悠久的历史。蜀绣以软缎和彩丝为主要原料，针法多达100多种，充分发挥了手绣的特长，具有浓厚的地方风格。蜀绣题材大多为花鸟、走兽、虫鱼和人物等，品种除了绣屏之外，还有被面、枕套、靠垫、桌布、头巾等等。 明式家具. 早在汉代（公元前206～公元220年），蜀绣之名就已誉满天下，汉朝政府还在成都专门设置了“锦官”进行管理。汉以后至五代十国时期（公元907～960年），四川相对安定的局面为蜀绣的发展创造了有利的条件，社会需求的不断增大，刺激了蜀绣业的飞速发展。到了宋代（公元960～1279年），蜀绣的发展达到鼎盛时期，绣品在工艺、产销量和精美程度上都独步天下。清朝（公元1644～1911年）中叶以后，蜀绣逐渐形成行业，当时各县官府均设“劝工局”以鼓励蜀绣生产。新中国成立后，在四川设立了成都蜀绣厂，使蜀绣工艺的发展进入了一个新阶段，技术上不断创新，品种日益增多。
蜀绣起源于川西民间，在长期的发展过程中，由于受地理环境、风俗习惯、文化艺术等方面的影响，逐渐形成了严谨细腻、光亮平整、构图疏朗、浑厚圆润、色彩明快的独特风格。蜀绣作品的选材丰富，有花草树木、飞禽走兽、山水鱼虫、人物肖像等。针法包括12大类共122种，常用的针法有晕针、铺针、滚针、截针、掺针、沙针、盖针等，讲究“针脚整齐，线片光亮，紧密柔和，车拧到家”。绣品的种类繁多，包括被面、枕套、衣、鞋和画屏等，既有巨幅条屏，又有袖珍小件，是观赏性与实用性兼备的精美艺术品。
新闻传媒
News Media
After years of development， the press， publication， broadcast and television industries of Guangzhou have now arrived on a very large scale. In recent years， as the publishing of books， newspapers and periodicals began to flourish， a multi-category， multi-level and multi-function books and periodicals publishing system， with Guangzhou Daily Group as the main body， has been formed. The distribution system centers in Guangzhou， covers South China and influences the whole country. The E-publications market is rising rapidly and gradually onto a legitimate track. Here is brief introduction of several leading newspapers of Guangzhou in the following passages.
经过多年的发展，广州的新闻广播、电视传媒都已发展到相当的规模。近年来，广州的新闻出版行业繁荣发展，形成以《广州日报》为主体的全方位、宽层次、多领域的书刊发行体系。以广州为中心，这一发行体系覆盖整个华南地区，甚至影响全国。广州的电子新闻出版市场也正在飞速发张并逐渐走上制度化、法律化的轨道。下面让我们来一起认识一下广州的几大知名报
刊吧。
Guangzhou Daily 《广州日报》
Guangzhou Daily is a leading daily newspaper in Guangzhou， China， which is attached to the Guangzhou Daily Group， covering local news， sports， business， jobs and community events.
《广州日报》是隶属于广州日报报业集团的中共广州市委的机关报，内容涵盖政体经商等各个方面，是广州的主流报纸。
Founded on October 1， 1952， GuangZhou Daily is the official newspaper of the Guangzhou municipal party committee. The current daily circulation of Guangzhou Daily is up to 1.85 million copies， which ranks in the first place in terms of circulation， subscription， retail sales and pass-along rate in Guangzhou. During the Beijing Olympic Games in 2008， daily circulation of Guangzhou Daily amazingly exceeded 2 million copies. Meanwhile， Guangzhou Daily is one of the most successfully operated newspapers in China， and its total advertisement management amount reached RMB 2.206 billion， which has toped the national print medias for the 15th consecutive years. Besides， Guangzhou Daily is one of the largest tax-paying newspapers in China. Being the most valuable brand in the newspaper sector of South China， Guangzhou Daily has been hailed as one of “China’s 500 Most Valuable Brands” for the fifth consecutive years.
《广州日报》创刊于1952年10月1日，目前日均发行量达185万份，是广东省发行量第一、订阅量第一、零售量第一和传阅率第一的报纸。北京奥运会期间，《广州日报》日均发行量一举突破了200万份大关。《广州日报》同时也是全国经营最为成功的报纸之一，2008年广告经营总额达22.06亿元，连续15年位居全国平面媒体之首。此外，《广州日报》在中国纳税百强系列排行榜上税费位居中国报业之首，连续五年在“中国500最具价值品牌”排行榜上名列中国报业三甲、华南地区之首。
The Yangcheng Evening News 《羊城晚报》
The Yangcheng Evening News is probably China’s best-known local evening newspaper with a nationwide distribution. Produced in Guangzhou as the flagship newspaper of the Yangcheng Evening News Group， the paper has had a long-standing reputation for being relatively critical and independent-minded， offering lively news coverage of issues close to people’s everyday lives. Although it is not an official party organ， it is nonetheless subject to careful Party supervision because of its large circulation and popularity.
《羊城晚报》是中国最知名的全国发行的地方性报纸。作为羊城晚报报业集团的主刊，《羊城晚报》以客观批判和独立思考而久负盛名。尽管不是党报机关刊物，但《羊城晚报》因其巨大的发行量和普及性而引起高度重视。
One of several evening newspapers founded by the Party in the late 1950s and early 1960s， The Yangcheng Evening News was launched on 1 October， 1957 and was specifically intended to offer lighter news coverage than the heavily political morning dailies. The Yangcheng Evening News was closed down during the Cultural Revolution period， but reopened in 1980 with a renewed commitment to social news reporting. Daily circulation of the newspaper in 2000 reached approximately 1.2 million nationwide， putting it among the country’s leading titles， although the majority of papers are still sold in Guangdong province. The Yangcheng Evening News has been a commercial success and has expanded its operations， establishing the Yangcheng Evening News Group， home to several other daily and weekly titles， a book-publishing house and a number of other business interests.
作为上世纪五十年代末六十年代初由党创建的晚间报纸之一，《羊城晚报》在1957年10月1日正式发行。当时的一些早报都以报道沉重的政治话题为主，而《羊城晚报》则标新立异地以报道喜闻乐见的轻松新闻为主。经过文革期间停刊的蹉跎岁月之后，1980年复刊的《羊城晚报》遵循“反映生活、干预生活、引导生活、丰富生活”的方针重振报业雄风。2000年，《羊城晚报》的日发行量高达120万份，尽管其市场主要集中在广州，但这一数字依然使其跃升为中国报业的领军品牌。羊城晚报报业集团立足国际，寻求突破，勇于挑战，目前已经发展成为永远数份日报和周报、一个出版社、一家网站以及其他家公司的日渐成熟的大型报业集团。
Southern Metropolis Daily 《南方都市报》
